Kenilworth football club looks for community sponsorship as part of expansion plans

By James Smith

3rd Jun 2022 | Football


The first team was promoted into the Coventry Alliance Premiership this season
The first team was promoted into the Coventry Alliance Premiership this season

Kenilworth Wardens Football Club has announced that it is looking for new sponsors as it looks to build on and off the pitch.

The Glasshouse Lane club, which has three men's sides, is on the hunt for a range of new partners for kit sponsorships as well as for advertising around the ground.

But the club said it was clear in wanting to form long-term relationships with local businesses that would benefit both parties.

"We are a Kenilworth club, our players have ties with Kenilworth and we want to be at the centre of the community, we want to be helping other Kenilworth businesses with likemindedness," first team manager Eamonn Richards explained.

"Hopefully these sponsorships will go both ways with us, and they will actually get something out of it. 

"We want to be big in the community, we want people to know us, and therefore these businesses, so that we can develop together."

The first team secured promotion to the Coventry Alliance Premiership this season - its fourth consecutive promotion since reforming.

And with the firsts and Sunday team both lifting cup trophies it has clearly been a successful campaign on the pitch.

"Essentially we want to be playing at the highest level possible in five or six years," Richards added. 

"Obviously that takes a lot of work and a lot of development. 

"And we also want to achieve that by not losing our ethos. The idea behind it is inclusivity, and we don't want to leave that behind, whilst still being as competitive and successful as possible."

But he also said the club wanted to be more professional off the field too.

As well as launching a new social media campaign and looking into videoing matches, the club is now offering six comprehensive sponsorship packages to local businesses.

Wardens lifted the Bedworth Nursing Cup at the Bedworth Oval this season

He said: "The two things that really stand out are firstly, we want local businesses, we want something closeby. 

"And secondly we don't want this to be tokenistic. 

"We want to be able to give back to the business, and for them to genuinely get something out of it and get something in return. 

"Our last two sponsors have genuinely got more business because of the sponsorship and we want that to continue."

For more information on how your business can get involved, or for anybody wishing to get involved on the pitch, get in touch with Eamonn at: [email protected]

Or club secretary Andy Whitehouse: [email protected]

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