Women's clothing shop, NV Her, is moving from Market Place to the centre of Kenilworth.

The shop will open next to Sainsbury's in the former Cancer Research UK charity shop building on Warwick Road in September.

NV Her announced the relocation on Facebook last week, and owner Sharon Steadham has shared daily updates on the shop's renovation as it gets ready for opening.

Explaining the decision to move to Kenilworth, Sharon told Nub News: "We've completely outgrown Warwick.

"I did try and stay, but they decided they didn't want any more retail units in Warwick.

"I was going to get a second shop anyway, and I was hoping to come to Kenilworth, because I've always loved Kenilworth.

"My friends who are next door to the shop, Buds & Bows, gave me a heads up to say the Cancer Research shop was leaving, so I got in there first."

Since the relocation was announced, Sharon said the reception from the Kenilworth community has already been great.

"I can't believe the response; it's been incredible," she explained.

"We've had so many people come into the shop from Kenilworth who never knew about us to see what we're bringing, which is lovely."

The 'independent and female-founded' business has already gained significant popularity since opening in 2008, but the launch of the business was a gradual journey.

Sharon originally began as a dance teacher, choreographing professional fashion shows, but after a serious injury that almost left her in a wheelchair permanently, she decided to turn her passion for fashion into a business.

She began using her skills to help raise money for different charities and began working at a fashion village.

She said: "Everybody used to have all the stalls there at the fashion villages, so they could buy over the weekend.

"One day we got one of the stalls, which was a jewellery stall, and then she didn't turn up one week.

"Me and my mum, we kept trying to find out where she'd gone and couldn't find out anything. I said to my mum, 'Well, should we get a little bit of jewellery and just have a little stall, so it keeps you and auntie busy at the weekends?'

"It went from that to house parties for a couple of years, and then it was handbags and then a little bit of clothing, and then the shop happened."

With almost 4,000 followers on Facebook and booming business at the Market Place location, NV Her has carved out a space in the community, with many loyal customers. Sharon explained what it is about the business that has helped it become so successful.

She said: "I would probably say it's good old-fashioned service; we are here to serve.

"You can come into the shop in the mornings and have a cup of coffee and a croissant.

"By 12 o'clock, we always say it's 12 o'clock somewhere, you can have a glass of fizz or a gin and tonic and shop.

"We really do have everything for people. We've always got a seating area for all the men, with magazines to keep them going as well.

"We just try and look after everybody, and I think that's how we've managed to grow and keep our customers, you know, for all these years. I've still got my first customer who ever walked through the door.

"I always treat people how I'd like to be treated; that's how I got brought up.

"We really try and look after everybody, the best we possibly can, and all the staff are trained that way.

"Nobody's ever on commission because we're there to help, not to sell. We really do pride ourselves on trying to make people look the best they possibly can and give them confidence because lots of people lose their confidence along the way.

"We do an awful lot for their menopause groups as well.

"We do a lot of charity fashion shows all over the place, which is always lovely, and it's always a big part of what I do."

NV Her caters to a wide range of age groups, and the business prides itself on helping customers find what they want to wear, rather than what they feel they should wear.

Sharon said: "We try and cater for the three generations.

"Originally, when I opened it, I was in my thirties, and it was always sort of for myself, and then for my mum. She didn't want to look old-fashioned or be pushed down a certain route.

"Now my customers' daughters shop with us, and then the grandparents as well. So, we try and do a range of clothing from about age 15, because she wants to look different compared to all her friends, and then we get the grandmas in, who are the trendiest grandmas going, and they really rock it.

"So, it's a very eclectic mix and a very eclectic price mix as well. You could buy some things for £10 in the shop, and you could buy something for £400. So, we try to cater for everybody"

Sharon said the team is working around the clock to get the new shop ready as soon as possible, and is aiming to open in September.

The Cancer Research shop closed at the end of May.

For more information and updates, check out the Facebook page by clicking here.