New plans for the site of a former £20 million family attraction have been revealed.

Bear Grylls Adventure at Birmingham's National Exhibition Centre closed in December 2024 after six years.

Merlin Entertainments – which ran the centre for thrill seekers – blamed “commercial challenges” and the lasting impact of the pandemic.

After its closure, 1,000 marine animals including sharks, rays, and tropical fish were re-homed to the National Sea Life Centre in Birmingham, as well as other UK Sea Life sites.

The site, which housed 11 experiences including a 65ft high-rope course and shark dives, was cleared in the summer.

In August Solihull planners approved a plan to rever the use to an exhibition hall.

But the NEC applied on Tuesday, October 21, for the site to become a visitor attraction once again.

Few details have been revealed for the site of 7,137 sqm comprising The Pavilion located within the NEC complex.

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The application was also for minor external alterations including a new entrance porch, signage and landscaping.

And a design of a new look frontage was included in the plans, which included LED video screens.

A consultation is expected to begin shortly which will give interested parties the chance to comment on the plans.