English Heritage is offering a helping hand to parents with its new 'Ice-Cream Splat Insurance.'

The new policy will automatically cover visitors at 18 attractions - including Kenilworth Castle - who purchase an ice-cream throughout the month of August, meaning any dropped ice-creams will be swiftly replaced, no questions asked.

A poll commissioned by English Heritage, almost seven in ten Brits (68 per cent) would be too polite to go back and ask for a replacement despite 70 per cent saying that ice cream is one of the highlights of their child or grandchild's day.

Findings also showed that younger people are more likely to ask the difficult question 27 per cent of Gen Z and 22 per cent of Millennials are willing to ask for a dropped ice cream to be replaced compared to just 16 per cent of Boomers.

Daisy Rowe Head of Commercial Development at English Heritage said: "No matter if you're 9 or 99 ice cream is always a highlight of a summer day out.

"However, I'm sure we've all had that experience when the long-awaited treat arrives and ends up splat on the floor.

"We know how important days out are to our families for making special memories and don't want anything to ruin that.

"This is why we're so pleased to introduce ice-cream Splat insurance at 18 of our sites this summer."

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The English Heritage Ice Cream Splat insurance runs from 13 to 31 August at 18 English Sites serving Northern Bloc Ice Cream.