A Kenilworth agency partnered with a Warwickshire secondary school to help inspire pupils aspiring to work within the digital marketing sector.

LoudLocal partnered with Studley High School to deliver Digital Day, a nationwide initiative run by BIMA.

As well as learning all about solving customers' problems and working to a brief, students also focused on the impacts of climate change.

The school chose 30 pupils to take part in the day who were given an introduction to the sector by LoudLocal and then got stuck into the challenge set by lead sponsor World Wide Fund for Nature (WWF).

The brief was quite simple: how can digital be utilised to help people understand the true environmental footprint of the products and services they use.

Each of the six groups then presented at the end of the day how they aimed to solve this complex challenge.

The winning idea was to create an online game that required the player to collect ocean rubbish falling from the sky, highlighting how quickly waste can build up.

They even suggested that half the profits of the game would be reinvested with WWF.

Leon Hidderley, digital marketing director at LoudLocal said: "This was our first digital day and we were not sure what to expect.

"From the moment we walked through the door it was clear that the pupils genuinely had an interest in learning more about the digital sector.

"Each student listened attentively to the brief and blew our team away with how resourceful they were and how they took to digital like ducks to water."

Computing teacher Katrina Woodger added: "Our students are naturally creative and BIMA Digital Day working with LoudLocal gave them the inspiration, freedom and space to apply and grow this creativity."