District council scheme to reward residents for choosing sustainable travel with high street shopping vouchers

By James Smith

1st Nov 2021 | Local News

Free shopping vouchers are among the possible rewards for Kenilworth residents who enrol in a new scheme encouraging sustainable travel.

The 'Choose How You Move in Warwick District' programme is being run by Warwick District Council with Coventry and Warwickshire Local Enterprise Partnership (CWLEP) and BetterPoints – an award-winning behaviour change technology.

The free programme aims to encourage residents to get active and choose a sustainable means of travel.

To start earning rewards, residents just need to download the BetterPoints app from the App Store or Google Play, register and join the programme.

'BetterPoints' can then be earned. These are then converted to high street vouchers to redeem in favourite big name and independent shops, or donated to a range of charities.

The app also allows users to track the amount of exercise that they are doing.

Since the programme launched in January, users of the app have clocked up an impressive 3,256 miles of sustainable travel.

The scheme is being funded by CWLEP and WDC in support of the Birmingham 2022 Lawn Bowls and Para Bowls and Cycling Road Race events which will be hosted locally.

Marcus Ferguson, Business Support Manager at Warwick District Council, said: "The Choose How You Move in Warwick District scheme provides a unique opportunity for both visitors and businesses. Choosing to travel sustainably can improve your health as well as others by actively reducing emissions in the district.

"For businesses, it's a chance to encourage customers, both old and new, to visit them after what has been a difficult year for many of them.

"It's easy to register your business and allows you a chance to be creative in providing bespoke offers and incentives that will help encourage active travel."

Further information including details on how and where to download the app are available here.

     

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