Iceland Foods has officially opened a brand-new The Food Warehouse store which saw 167 customers eagerly waiting in line from 5.30am for the store to open its doors. 

The highly anticipated new store, situated at Maybird Shopping Park, Stratford-upon-Avon, opened to the public on Tuesday 12 August, bringing with it an additional 27 jobs to the local community. 

To celebrate the grand opening, the Warwickshire store has given away £1,500 worth of store vouchers to the first 150 customers in the queue. 

Raffle tickets were given to each person in the queue before 7.45am, which saw three winners take home a Tower Panini Press, with an additional seven shoppers winning a Tower Air Fryer. 

Five other lucky customers also won the chance to take part in a 90 second supermarket sweep-style trolley dash around the entire empty store, filling their trolleys for free. 

Shirley Clayton, Store Manager at Stratford-upon-Avon The Food Warehouse, said: "We're so pleased to welcome shoppers to our brand new The Food Warehouse store.

"Everyone was so excited for the grand opening – people started queuing from 5:30am this morning! 

"If you haven't been down yet, make sure to check out our brand-new store and get your hands on some unmissable deals!" 

Kristian Barrett, Group Retail Director at Iceland Foods, added: "We're thrilled to have opened our new Stratford-upon-Avon store, ensuring even more local residents can get their hands on amazing deals, alongside a brilliant range of frozen, grocery and fresh foods." 

The store will be open from 8am – 9pm, Monday to Saturday and 10am – 4pm on Sundays.