Waitrose Kenilworth welcomed customers to its newly transformed store this morning (November 6) following nine weeks of refurbishments.

The retailer said customers will be able to enjoy a "modernised shopping experience", with a number of "exciting upgrades", alongside fresh produce, high-quality meat and fish, and the "exclusive ranges that Waitrose is renowned for".

Works at the town centre store started at the end of October and saw changes inside and out.

Refurb works began in August (image supplied)

Waitrose Kenilworth features a wide range of changes, including:

• Updated service counters: modernised meat and fish counters run by partners
• New dry-aged beef cabinet: premium British cuts of meats which are sourced exclusively from farms "committed to exceptional quality and the highest animal welfare standards".
• New bakery: An expanded, fully refreshed bakery offering speciality bakes and daily breakfast staples.
• Expanded Food to Go: a broader range of meal deal options, featuring sushi and sandwiches to salads, sausage rolls and more.
• New refrigeration: for improved energy efficiency.
• Electronic Shelf Labels: "streamlining how partners receive updates, so they can spend more time helping customers and providing a more personal service".
• Improved car park: "for a more convenient experience".

Branch Manager, David Bonnell, who leads a team of 160 partners said: "We're really excited to unveil our transformed shop to the Kenilworth community.

"From our modernised counters and refreshed bakery to the new dry-aged beef cabinets, every upgrade has been designed with our food-loving customers in mind.

"Having been a proud part of Kenilworth for nearly 19 years, we can't wait to share these improvements with everyone."

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Waitrose has promised a 'modernised shopping experience' (image supplied)

The first customers through the doors were greeted with a complimentary glass of prosecco or orange juice, fresh baked goods, three different tastings of delicious No.1 Waitrose food, and a commemorative reusable Waitrose tote bag for their groceries.

MP for Kenilworth and Southam, Sir Jeremy Wright, who visited the shop on opening day, said: "I welcome the refurbishment of Waitrose Kenilworth.

"It is great to see continued investment in Kenilworth town centre."

Waitrose says it is committed to investing in its estate, including nationwide refurbishments and new openings.

This forms part of a £1 billion, multi-year programme designed to offer the very best products, service and shops for customers.

The first customers today were given freebies (image supplied)