New Kenilworth jewellers to open this week following short delay

By James Smith

15th Jan 2024 | Local News

Sylvesters the Jewellers in Talisman Square closed on Christmas Eve and will reopening as The Jones Family Jewellers this week (image by Tim Smith)
Sylvesters the Jewellers in Talisman Square closed on Christmas Eve and will reopening as The Jones Family Jewellers this week (image by Tim Smith)

The opening of a new jewellers in Kenilworth has been pushed back by a day, due to a slight delay during the refurbishments.

The Jones Family Jewellers will open in Talisman Square tomorrow (January 16), just 24 hours later than originally planned.

Already with a store in Leamington Spa, the new owners are taking over the unit from Sylvesters the Jewellers which closed on Christmas Eve as the third-generation owner of the family business, Phil Sylvester, retires.

The Jones Family Jewellers has since been working hard over the past few weeks to redecorate and renovate the interiors to get ready for reopening - but today (January 15) it will only be open for repairs and cashing gold, before Tuesday's full opening.

Explaining the decision to open a second branch, business owner Richard Jones told Nub News: "We started helping out at Sylvesters on the repair side - because I own Leamington Jewellry Repairs as well - about 15 months ago.

"With the sale they have been having, their repairs also doubled and they needed to be done quite quickly so they needed help. 

"We started helping and then a few months later Phil Sylvester called me in and asked if I wanted to take over the shop.

"It was the best gift anyone could give! And it was so out of the blue."

Richard Jones posing with the Kenilworth Advent Calendar outside The Jones Family Jewellers in Leamington Spa (image via Rotary Club of Kenilworth)

As well as keeping on the current staff, the Kenilworth branch of The Jones Family Jewellers will also offer a similar range of stock and will continue to do repairs in house.

"I wasn't really on the look out for a new shop," Richard added.

"But I had said to myself previously, if we ever wanted another shop, we would have gone for Kenilworth. 

"That was only about 12 months ago, and then three months later we ended up shaking hands on an actual shop in Kenilworth!

"It was just perfect timing."

Having started his career in the Jewellery Quarter in Birmingham, Richard then moved to Leamington to work for another firm, before going solo in January 2013. 

He started out as a cash for gold business, then expanded into repairs, before opening The Jones Family Jewellers in 2017 on Satchel Walk.

The Jones Family Jewellers already has a store in Leamington Spa (image supplied)

Then 15 months ago he launched Leamington Jewellery Repairs to expand the business after the pandemic - with a full repair shop now up and running above the Leamington jewellers.

And now ahead of the latest expansion, Richard said he is excited for the next chapter.

"It's a bit of nerves but I am excited," he said. 

"If you're not nervous, there is something wrong! 

"Luckily with the staff staying, they have been there long enough, they will help me, I'll help them, and we will do our best to keep a good service! It is in a great position, next to Waitrose, it's always busy. 

"It has done well for 60 odd years, so I don't see any reason why it can't do at least another 30!"

To find out more about The Jones Family Jewellers, follow this link to the website or head to the Instagram page.

     

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