Local butcher clinches top honours at national craft butchery awards

By James Smith

1st May 2024 | Local News

Dillyn Saunders, Shop Manager and Grainne Hayden, Deli Manager with Aubrey Allen’s award winning Coronation Sausage Roll (image supplied)
Dillyn Saunders, Shop Manager and Grainne Hayden, Deli Manager with Aubrey Allen’s award winning Coronation Sausage Roll (image supplied)

Local butcher, Aubrey Allen, has scooped two prestigious national awards at this year's Smithfield Awards, announced at Butchers' Hall in London last week.

One of ten artisan butchers from across the UK to be crowned top of their class, the Middlemarch Business Park butcher's Hornet Sausage secured top spot in the Innovative Sausage category, while their Coronation Sausage Roll clinched the award for the best 'Simply Cook' product.

Organised by the Q Guild of Butchers, the awards which have run for more than 30 years, recognise and reward the UK's finest craft butchery products including sausages, bacon, burgers, steak, game products, BBQ products and more.

Products are awarded a Bronze, Silver or Gold award by a panel of independent industry judges, with all Gold products in each category then pitched against each for the category champion Diamond Award.

Scoring 69 points out of a possible 70, Aubrey Allen's Hornet Sausage was described by judges as "amazing with a lovely texture, sweet to begin with, then a fiery sting in the tail at the end" and beat seven other finalists to secure the top spot and receive the coveted Diamond Award.

The butcher - which also has a shop in Leamington Spa - was also awarded Gold status for its Turkish Kofte with Tomato and Herb Sauce, Salt Beef Cottage Pie and Free Range Cornish Coastal Lamb Adana Kebab.

Billy Burnell with Aubrey Allen's award-winning Hornet Sausage (image supplied)

In a new format for this year's awards, renowned Irish butcher, Pat Whelan, took part in an "In Conversation with…" style interview which had the entire audience spellbound as he shared his knowledge, experience and vision for James Whelan butchers to become a legacy brand.

This led to a final Q&A session leaving members truly inspired with numerous anecdotes and pointers to take back to their respective businesses.

Gordon Wallace, Q Guild Manager said: "The Smithfield Awards serve as a platform to recognise the very best in UK craft butchery, helping to elevate standards and inspire product innovation. They are the meat trade's foremost and most rigorous product evaluation and achieving a Smithfield award is a fantastic endorsement.

"Our Innovative Sausage is one of our most popular categories, so to be crowned best in class for this and the 'Simply Cook' category, plus being awarded gold status for a further three products is an outstanding achievement for Aubrey Allen."

Billy Burnell from Aubrey Allen said: "We're absolutely thrilled to win these awards. We developed the sausage roll for the Coronation and use the sausage meat we make at Aubrey Allen along with a curry massala that's made on- site and our Hornet Sausage is a spicy and sweet sausage, so it's perfect for everyone! It's great on the barbecue but also in the winter too!"

Family-run for more than 80 years, Aubrey Allen supplies meat to top chefs and even the Windsor Castle banquets.

In the shop on Warwick Street it sells a range of high quality, naturally reared meats, alongside chef-prepared meals, cooked meats, charcuterie and homemade cheeses.

For more information visit the website.

     

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