A Kenilworth business owner has rolled back the decades through a 1970's kit campaign with Coventry City FC.

James Maher, owner of PORTRAIT Hair on Kenilworth's Warwick Road has turned a lifelong love for photography to the football world.

First establishing himself at Saks and then branching out independently in 2024 with his own salon, James is renowned for his precision haircuts and his creativity.

His passion for photography has taken him around the world, capturing striking images and unique perspectives along the way.

Now, James's photographic talent has captured the attention of the football world.

The kit campaign was captured on film (image by James Maher)

He was recently entrusted to shoot Coventry City's 70's retro kit campaign, executed entirely on film.

The campaign has resonated with fans, capturing the love and nostalgia associated with the iconic kit.

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James' work blends his eye for detail, colour, and storytelling — skills honed both in the salon and behind the camera.

He said: "Being part of the Kenilworth business community for over 10 years has been an incredible journey — from my time at Saks to launching PORTRAIT Hair independently in 2024.

'The response from fans has been amazing' (image by James Maher)

"Photography has always been a passion of mine, and to have the opportunity to work with Coventry City on their 70's retro kit campaign is truly a dream come true.

"The response from fans has been amazing, and I'm thrilled to share these images with everyone who's supported me along the way."

You can follow James' photography on Instagram here.

James works in both the corporate and intendent spaces - reach out if you have any questions or would like to use him for your next project or event.

James Maher has had a lifelong love of photography (image supplied)

The kit campaign has already been a hit with Sky Blues fans (image by James Maher)

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