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NSPCC demands 'urgent action' as online grooming crimes in the West Midlands more than double

By James Smith   13th Nov 2025

The NSPCC wants action against online abuse (image via SWNS)
The NSPCC wants action against online abuse (image via SWNS)

The NSPCC is demanding "urgent action" from tech giants with online grooming crimes in the West Midlands more than doubling since a new law came into force

The figures, provided by police forces in Warwickshire, Staffordshire, West Midlands and West Mercia show that 391 Sexual Communication with a Child offences were recorded last year - more than double the figure recorded when the law came into force in 2017/18 (194).

Meanwhile figures provided by 44 police forces across the UK, show that 7,263 Sexual Communication with a Child offences were recorded last year - a record high.

Nationally, of the 2,111 offences where police could identify the platform used, 40 per cent took place on Snapchat, nine per cent on WhatsApp and nine per cent on Facebook and Instagram - according to the NSPCC. 

Where gender was known, 80 per cent of children targeted were girls. Meanwhile, the youngest victim of online grooming recorded was a four-year-old boy.

The charity highlights that while these are the offences recorded by police, the real number of crimes is likely to be much higher due to abuse happening in private spaces where harms can be harder to detect.

To tackle this issue, the NSPCC is publishing new research which it says sets out solutions which can be used to prevent, detect and disrupt grooming in private messaging spaces.

A parent from the Midlands told the NSPCC Helpline: "I'm really shaken about everything going on, I can't believe I didn't realise my daughter was being groomed online.

"She hasn't stopped apologising for sending the pictures, I can't tell her enough times that it wasn't her fault."

The charity's new research identifies cycles of behaviours that perpetrators use, such as creating multiple different profiles and manipulating young users to engage with them across different platforms.

In response, the NSPCC is urging Ofcom and tech companies to take swift action on the recommendations set out in the report, so that they can better identify and prevent online grooming.

Recommendations include:

  • Implementing tools on a child's phone that can scan for nude images and identify child sexual abuse material, before its shared.
  • Using metadata analysis, which uses background information, like when, where, and how someone is using a platform, to spot suspicious patterns. It does not read private messages, but it can flag behaviours that suggest grooming, such as adults repeatedly contacting large numbers of children or creating fake profiles.
  • Create barriers for adult profiles engaging children on social media platforms, like restrictions on who they can search and how many people they can contact.
  • Tech platform leaders should commit to delivering services which effectively support and balance user safety and privacy.

The NSPCC is urging tech companies, Ofcom, and Government to take leadership on addressing this devastating crime and commit to using every tool available to them to stop perpetrators in their tracks.

Chris Sherwood, NSPCC Chief Executive, said: "It's deeply alarming that online grooming crimes have reached a record high across the UK, taking place on the very platforms children use every day.

"At Childline, we hear first-hand how grooming can devastate young lives. The trauma doesn't end when the messages stop, it can leave children battling anxiety, depression, and shame for years.

"Tech companies must act now to prevent further escalation.

"The tools the NSPCC sets out to protect children are ready to use and urgently needed. Importantly, they mean that services can keep children safe while protecting all user's privacy.

"Children's safety must be built into platform design from the start, not treated as an afterthought."

     

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