Khiyam Hussnain of Hear Better With Us sheds a light on the use of artificial intelligence (AI) in hearing aids.

As with all industries, AI is already having a major impact in the world of hearing aids.

The rapidly-advancing technology is already available in off-the-shelf products that we stock at Hear Better With Us.

The use of AI is to improve the user experience and to help mitigate the impacts of hearing loss as much as possible.

Many people are sceptical or even scared of AI and its uses, and most are probably not aware of the fact it is being used in hearing aid technology.

But hearing aids have actually used machine learning for years to try and analyse sounds and optimise hearing aids for different purposes or different situations.

What is changing with AI, is that hearing aids are becoming far more sensitive and responses to changes in background noise.

This means small changes can automatically be made to a hearing aid's settings to tackle even the smallest changes in background noise.

AI makes split-second decisions to adapt in real time to changes in your surroundings, maybe even before you realise you need to change the settings on your hearing aid.

Not only does this mean the user gets an all-round better listening experience, it also means they are not constantly having to check or change the settings of their hearing aids as they move around.

In turn, that allows the user to remain more present in the moment.

Effectively, the AI is mimicking the human brain in making small, automatic changes to make hearing easier.

Hear Better With Us stocks hearing aids from a variety of different providers, and at various price points.

One of the manufacturers we supply is Phonak, which uses AI-driven technology through its AutoSense OS technology to "improve speech understanding and reduce noise".

The company says AI allows a hearing aid to "automatically adapt as clients move through their day," automatically selecting different settings in different situations.

Novak also claims the technology allows the hearing aid to be more responsive in fluctuating noise levels.

AI has been used in hearing aids since at least 2023, and so now there are many options available to customers.

Hear Better With Us is based at 1 Oaks Precinct, Kenilworth, CV8 1DP, and sees patients by appointment.

The clinic offers free comprehensive hearing assessments, hearing aid advice and trials, ear wax removal and ongoing support.

It also offers appointments until 7pm to help accommodate people who work during the day.

To book an appointment, call 0330 133 0655 or visit the website here.

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