Four in 10 Brits skip body hair grooming in winter
Four in 10 Brits admit their body hair grooming habits fall by the wayside during winter - with legs, armpits and genital areas the most neglected spots.
A poll of 2,000 adults found 41 per cent let their routines 'slide' during the colder months – or go out the window completely.
While 59 per cent who do groom take shortcuts such as only shaving up to the knees.
Others avoid 'detailed grooming' (22 per cent) and simply tidy around the edges, or hide it all under long trousers or sleeves (21 per cent).
It also emerged a lack of motivation and being bundled up in multiple layers of clothes anyway were the main reasons for cutting back on their grooming regimes during the colder months.
And women are more likely to let their grooming habits slide (40 per cent compared to 32 per cent of men), and they're twice as likely to 'completely' let them go.
It comes as a quirky "pubic house" popped up in Bushey, temporarily renamed "The Three Bushes," decked out with hair-themed décor, including topiary bushes pruned to reflect genital hair grooming trends, and hairy signage to create plenty of buzz.
Julia Rogers, spokesperson for Laser Clinics Group, said: "Grooming habits vary among each and every one of us.
"There's no right or wrong way to manage your personal hair and grooming routines – what works for one may not be someone else's preference, but we know that hair-grooming habits take a back seat over the winter months.
"But the long cold winter is starting to come to an end, and we're marking Fur-get It Friday – the day when laser hair removal sales peak at our clinics, as January's long-awaited payday hits and personal grooming becomes a priority."
Other shortcuts adults take to keep themselves looking reasonable during the colder months include relying on longer-lasting treatments like laser sessions (11 per cent).
While a quarter will only eliminate hair that is visible when they wear certain outfits, such as their ankles or underarms.
Millennials were revealed as the most likely to groom based on partner preference (24 per cent), compared to Gen Zs who are the most likely generation to groom based on social media trends (10 per cent).
It also found 14 per cent can go as long as month without grooming their genital zone.
While 19 per cent of women are happy to go a few weeks without taking a razor to their legs, according to the OnePoll.com data.
Julia Rogers, for Laser Clinics Group, added: "Winter is a time when many of us embrace the extra layers—not just in clothing, but maybe in other areas too.
"It's completely normal to let our grooming routines hibernate a little during the colder months.
"The motivation to stick to strict grooming schedules tends to plummet as the temperature does. But now is a great time to book in to get summer-ready.
"We want to break the taboos around hair removal and empower and inspire individuals to be confident with their hair removal preferences."
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